Being a contractor, or any type of small business owner, it's difficult to be successful with your marketing and advertising. In the past, you simply paid for a large advertisement in Yellow Pages or ran some ads in the local paper to generate leads. Those days have long passed! Now, successful marketing starts online, not on paper.
A business owner in today's world is faced with trying to understand online marketing/advertising in order to stay relevant and ahead of the competition. Every day you are hit with sales calls from online marketing companies claiming they can get you to the first page of search results (Google, Bing, Yahoo), but can they really? In addition, you are hit with harassing phone calls to advertise on third party review sites, like Angie's List and Home Finder, claiming they have a large database of members just waiting to give you their business. At the end of the day, most of these online marketing companies and sales reps from third party reviews sites are simply blowing smoke up your you-know-what to close a sale. Does online marketing and third party review site advertising work? Of course it does, if developed and managed properly. If not, it's just a waste of your hard-earned marketing dollars.
So how is SP Marketing any different than the other online marketing companies that just called you today? Here's how:
1. Experience: Our team members have experience running their own small businesses and successfully marketing them online (we went through the same headaches and made the same mistakes new business owners make when jumping into this business; but we learned from it! Nobody becomes a successful online marketer without trail and error.
2. Unrivaled Insight: Our unique team has years of experience working with contractors directly on third party review sites (Angie's List, Home Finder), including their paid advertising on these online forums. That's right, we have experience form working for these online giants and know how to maximize a contractors return on their advertising investment. Try to find one other online marketing company in the country that offers as much insight as we do on this topic!
3. High-Quality Content: Our marketing team includes professional editors and content writers. Today getting high rankings on Google and other search engines is all about website content quality, meaning how unique and rich it is. The old days of just submitting directory business listings, article and press releases are over; we call that old hat SEO. Are these tactics still beneficial? Yes, but that alone will not get your website page one organic listings.
4. Google Know-How: We develop effective pay-per-click (Google AdWords) campaigns. Google is like any other for profit business. They would much prefer you pay them for online placement than pay an SEO team for organic placement. Even though organic placement is still more valuable than paid listings, effective pay-per-click can generate an unlimited amount of leads if managed properly. Simply put, it does pay to be listed on Google.
5. Local SEO: We perfect local search placement. Forget Yellow Pages, more than 80% of consumers use the internet to to find products and services. There are simple yet highly effective methods to achieve local online visibility and we have perfected these methods.
Contact us for more information spsolutions2014@gmail.com
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