Are Home Shows as effective for Contractors now as they have been in the past? Absolutely, but a lot has changed in recent years. It's important to stay current with trade show trends and the latest exhibitor marketing strategies.
Here are some important things to consider before your next trade show
1. How up to date is your trade show booth? It's important to not only have a professional/clean looking trade show display, but you should also try to include multimedia. Show attendee's like to watch product and presentation video's. Another effective multimedia solution are iPads/tablets. iPads are a perfect way to interact with your potential customers and it's a quick way to input their contact contact information.
2. Purchase a booth space that's effective for your trade show goals. If you are just bringing a small product sample and some handouts, then a simple 10x10 inline booth space will work just fine. If you are planning on bringing a large amount of product, then you should consider a 20x20 island booth space. An island booth will allow you to create an inviting layout with your products and trade show display. Plus, it allows 4 point's of entry, giving you a huge advantage over your competition that's exhibiting in an inline booth space.
2. Purchase a booth space that's effective for your trade show goals. If you are just bringing a small product sample and some handouts, then a simple 10x10 inline booth space will work just fine. If you are planning on bringing a large amount of product, then you should consider a 20x20 island booth space. An island booth will allow you to create an inviting layout with your products and trade show display. Plus, it allows 4 point's of entry, giving you a huge advantage over your competition that's exhibiting in an inline booth space.
Here is a great Infographic we found on www.indydisplays.com that goes into more detail about trade show marketing. I've also included some great looking trade show displays I found online that will help give you some ideas if you're in the market for a new trade show booth.
via indy displays
Trade Show Display Ideas For Contractors
20ft multimedia Contractor trade show display
8ft x 8ft 3D Xpressions Display used by a roofing company
Island Display with custom backlit graphic panels
8ft x 8ft 3D Xpressions Display used by a roofing company
Island Display with custom backlit graphic panels
Thanks my friend for sharing these trade show displays ideas for contractors. I personally liked these ideas a lot. Keep sharing such posts. Very soon I would be organizing the trade expo for my new art supply shop and these ideas would be quite beneficial for me.
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